Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/es7Nmf4Hsew/8-tips-running-effective-influencer-campaigns-influencers-themselves

We live in a world where two way communication is always possible – social media not only gives us the power to speak to an audience, but to listen to them as well. As marketers, this is something that we could be better at… listening. We worry so much about getting our content in front of the right audience that we often forget to do the most important thing – to ask questions around the best way to actually do this.

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