Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/Ti2GnyZEHgk/guide-user-journey-maps-and-why-you-need-them

You can spend all day designing a beautiful website for your brand, but it’s moot if the user’s complex experience isn’t taken into account. This is why we create user journey maps – because you have to understand every step of the journey in order to ensure you’re moving visitors towards the desired outcome.

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