Originally at https://searchenginewatch.com/2016/02/03/an-absolute-beginners-guide-to-setting-up-google-analytics-for-your-website/

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too.

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

Google Analytics is a free service that tracks and reports website traffic. Providing insight into the demographics of site visitors, the performance of a specific campaign, and how long people are staying on your site for, are just a few of the many things the program is capable of. 

This data gives you an all round better view of how your site is doing and allows you to understand what improvements can be made to make sure you’re optimizing different areas for maximum conversion. 

In the below tutorial, we will walk you through some basics of Google Analytics and what you need to do in order to get started.

Set up an account

If you have a major Google account such as Gmail or YouTube, you are eligible to create a Google Analytics account by following the below instructions.

new account

This account should be only accessed by YOU. Of course, you can authorize other people to act on your behalf if necessary. However, you will not want them to take full control over your data.  

For example, ClickZ has granted me access to the company account, but I cannot change account and property settings. This is done to protect the publication and ensure that if I leave, other admins will still have access to the overall account.

clickz google analytics account

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