Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/NkjVF6wxyMA/paid-organic-distinct-channels-not-fast-236717

Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don’t necessarily see it that way. To improve performance, he says, we must understand the greater picture.

The post Are Paid & Organic Distinct Channels? Not So Fast. appeared…

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