Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service.
The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys (CSS Insight) over the last year suggest real interest in business mobility driven by employees and business lines, rather than IT departments.
And this demand is growing five times faster than internal IT organizations’ capacity to deliver them (Gartner).
This column will examine what developing enterprise mobile apps involves, what types of businesses can benefit and what has been holding businesses back.
We also share some best practice tips from practitioners and the top 10 common mistakes made by enterprise apps developers.
What are enterprise mobile apps?
Enterprise mobile apps are developed by companies to be used by employees, particularly employees in the field, including sales, delivery or maintenance personnel.
Such apps are also developed for business partners, such as suppliers, distributors, retailers, advisors and maintenance providers. These apps are not intended for customer use, but may impact customer service, directly or indirectly.
The purpose is to allow people to perform all the tasks they need to, digitally, while away from the office, via a mobile device. The goal is to improve productivity, communication, access to information and automation. The user may be in the car, at home, or at a customer, supplier or retailer site.
At the front-end apps may be native (a download app developed for each type of smartphone), web or browser-based or hybrid (a web app with added native functionality).
There are three types of enterprise app:
Consumer apps that are used (sometimes without corporate sanction) for business purposes e.g. Dropbox, Skype.
The extension of corporate systems e.g. messaging…
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