Originally at http://feeds.feedblitz.com/~/152977062/0/convinceandconvert~Better-Strategy-Better-Content-Better-Brand/

Nick Westergaard - InstagramFraming, Simplifying, and Getting Clarity

When the word “strategy” is said out loud to someone in person, you’ll often see a slow fade backwards as they suddenly think of something they absolutely must do immediately.

Many conjure up the terrifying image of a dusty binder on a shelf (usually one of many) filled with multi-colored tabs and diagrams that have not seen the light of day in many moons.

Too many bad things have been done in the name of strategy and Nick Westergaard is here to loudly proclaim that it doesn’t need to be that way anymore!

Nick has helped build better brands at organizations of all sizes—from small businesses to Fortune 500 companies. Sadly, strategizing is experiencing a negative trend among marketers in spite of its proven effectiveness at building content that breaks through the noise.

His straightforward approach to simplifying the daunting task of building a strategy is breathing new life into this important foundation for building a successful brand.

In This Episode

How a well-documented content strategy plan leads to effective content, brand buy-in, and advocate recruitment
Why a strategic plan does not mean a big, awful, multiple tabbed binder that collects dust
How combing through non-digital archives can lead to easy content that fascinates
Why a successful strategy can result in having a literal paper map in your pocket


Quotes From This Episode

“A documented content strategy helps make sure that we’re producing content that actually does something.” —@NickWestergaard

“If all of us marketers simply turn our content marketing…

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