Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/rhBq5qTWmIY/brand-bidding-ppc-optimization-value-brand-keywords-part-2-8-241769

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

The post Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

For Your Full SEO Site Report visit http://nationwideseo.com.au/site-report/