Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/rhBq5qTWmIY/brand-bidding-ppc-optimization-value-brand-keywords-part-2-8-241769

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

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