Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/T0KSEkmBFqk/breaking-silo-why-every-department-can-and-should-benefit-social-intelligence

For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity. Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments.

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