Originally at http://tracking.feedpress.it/link/9375/3384086

Posted by Danielle_Launders

[Estimated read time: 3 minutes]

In April, we hopped on a plane to go visit our friends in the City of Brotherly Love to share an evening of learning, networking, and, of course, eating, for our latest MozTalk. Wait, what’s a MozTalk, you ask? Well, let me tell you! MozTalks are after-work events, featuring two-four speakers, focusing on topics relevant to online marketing. These one-night events are a way to engage and share ideas amongst the community, meet old friends and new (that’s you!), and learn great tips from some brilliant minds. Oh, did I mention there is food and some awesome swag? Yes, let’s not forget the most important parts.

Our most recent MozTalk focused on innovative strategies for building brand value and keeping your customers coming back. Topics ranged from human interaction through customer service to tailoring PPC ads to keep your customers coming back for more. We had a lineup of four outstanding speakers: Adam Melson from Seer Interactive, Erin McCaul from Moz, Purna Virji from Microsoft, and Wil Reynolds from Seer Interactive. Watch the presentations below for the full scoop:

Adam Melson: Branding & Revenue Wins That Ignore Traditional SEO

Top takeaways
Fixing broken customer experiences should be a priority; make sure to measure everything. By doing so, you may find new key opportunities to enhance the customer experience and gain loyalty.
Look past the basic search results; more and more people are using websites outside of Google to search, including Reddit.
Erin McCaul: Customer Engagement: Why Your Help Team Should Have a Seat at the Table

Top takeaway
Excellent customer service is about empathy and should be the foundation of any good brand.
Purna Virji: Clever Ways the World’s Most Valuable Brands Use PPC

Top takeaways
Build your brand with PPC by focusing on making the customer’s life easier, showing them that you care, and making it …

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