Originally at http://tracking.feedpress.it/link/9375/2240800

Posted by kelseyreaves

The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best. Our outreach team at Modernize recently found ourselves in this position. In need of a new email automation service, we were eager to explore and test out new tools to see what improved our overall outreach system.

Modernize is in the home improvement space, and we focus heavily on energy efficiency and green living — thus, we target lots of green blogs, solar websites, etc. Our aim at Modernize is to be a resource for homeowners and provide quality content so homeowners can make informed decisions when it comes any home improvement project.

When faced with this task of changing our email automation service, we were pleasantly surprised to come across a more effective tool. This recent switch drastically increased response rates and ultimately our number of attainable back links. In an effort to help other link builders increase reply rates, I wanted to detail our process of switching from Get Response to Pitchbox, and how we eventually increased our response rate by 187% in only one month’s time.

The original setup: Get Response and Infusionsoft

Our link building strategy has two main parts that work in conjunction to generate links: our initial outreach email sent via Get Response and our marketing automation built in Infusionsoft. Both parts are essential to our outreach strategy; however, with time we had realized Infusionsoft was working great, while Get Response was causing us some trouble.

To begin, we take the list of prospects we’ve assembled and upload them into Get Response. Next, we craft our initial outreach message using a Get Response template. Each email used similar messaging, although we swapped writing examples based on the vertical we sent to. For example, green websites would be sent samples of our content on “How to Save Energy at …

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