Originally at http://tracking.feedpress.it/link/9375/2345475
Posted by tommcloughlin
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. I was in the same boat for a long time, but after much research, many (many) failed attempts, and a lot of perseverance, I’ve finally started to see some predictability in how to get results from content marketing. Nothing illustrates this better than a project we managed for a travel company that was inspired by the finale to the fifth season of the television series Game of Thrones.
To sum up how effective this effort was, let me break down the results:
111 linking domains acquired (and counting)
19 linking domains on sites with DA of 70+
33 linking domains on sites with DA of 50+
12 all-time-high days of traffic
Referral traffic was 245 percent higher than the previous year
Coverage in The Washington Post, Business Insider, Mashable, Yahoo, Bored Panda and other top-tier publications.
This was done very simply by creating a map showing all the filming locations used throughout the Game of Thrones series and then promoting it in the right place at the right time. You can see below how this impacted referral traffic to the site:
Before I get into the nitty gritty of the exact process we went through to gain these results, I want…
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