Originally at http://searchenginewatch.com/sew/study/2438766/click-through-rate-ctr-might-beat-pagerank-for-google-s-top-search-results

If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google, we can assume it has a lot of click data to play around with on page one but much less after that point.

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