Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/eMbT5TU4fCM/connecting-through-stories-and-archetypes-how-think-talk-and-act-your-customers

Advertising today is about connection. It’s about storytelling and story starting. You have to tell the right stories at the right time to truly connect with and inspire your audience.

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