Originally at http://tracking.feedpress.it/link/13962/2905758

Content marketing matters, that much is clear. What is less clear is how effective it is and how we, as marketers, can use our resources in a way that makes the most sense. Which is why reports like Content Marketing Institute’s comprehensive B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America matter.

The post Content Marketing Institute Releases B2B Technology #ContentMarketing Trends for 2016 Report by @dantosz appeared first on Search Engine Journal.

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