Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/os68hETqQ68/content-marketing-that-drives-conversions-242172

Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketer’s produce, distribute, and optimize well-defined content assets – including blogs, email, infographics, landing pages, and videos – to create deeper…

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