Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/dHTU1xFvlyc/cut-crap-reduce-wasted-ad-spend-adwords-account-239549

Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms.

The post Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account appeared first on Search Engine Land.

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