Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/ZnFm_OeN2nQ/digital-marketing-rd-will-gain-momentum-2016

Why are today’s savvy CEOs more deeply involved in marketing strategy? We know from prior market research that digital marketing adoption is often the precursor to the creation and execution of a broad corporate-wide digital transformation agenda. That’s why.

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