Originally at http://tracking.feedpress.it/link/9375/3690550
Posted by jocameron
[Estimated read time: 15 minutes]
Welcome to the fifth installment of our educational Next Level series! Last time, we led you on a journey to perform a heroic site audit. This time around we’re diving into the subject of long tail keywords, equipping you with all the tools you’ll need to uncover buried treasure.
One of the biggest obstacles to driving forward your business online is being able to rank well for keywords that people are searching for. Getting your lovely URLs to show up in those precious top positions — and gaining a good portion of the visitors behind the searches — can feel like an impossible dream.
Particularly if you’re working on a newish site on a modest budget within a competitive niche.
Well, strap yourself in, because today we’re going to live that dream. I’ll take you through the bronze, silver, and gold levels of finding, assessing, and targeting long tail keywords so you can start getting visitors to your site that are primed and ready to convert.
So what the bloomin’ heck are long tail keywords?
The ‘long tail of search’ refers to the many weird and wonderful ways the diverse people of the world search for what they’re after in any given niche.
People (yes, people! Shiny, happy, everyday, run-of-the-mill, muesli-eating, bogie-picking, credit-card-toting people!) don’t just stop at searching broad and generic ‘head’ keywords, like “web design” or “camera” or “sailor moon.”
They clarify their search with emotional triggers, technical terms they’ve learned from reading forums, and compared features and prices before mustering up the courage to commit and convert on your site.
The long tail is packed with searches like “best web designer in Nottingham” or “mirrorless camera 4k video 2016” or “sailor moon …
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