Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
It’s a bumper week full of search data, stats on mobile shopping use and a rollercoaster-ride of social channel improvements. Some good, some bad.
Actually a rollercoaster is a terrible analogy, it’s all good on a rollercoaster. I’ll rephrase… some improvements are like being stuck for ages at the top of a rollercoaster due to a mechanical fault, with neither getting off or going backwards a possible option. Boom, hashtag analogy!
82% of Super Bowl ad searches happened on mobile
According to Google, there was a 12% rise in Super Bowl TV ad related searches on mobile during last weekend’s big game. 11% percent of searches happened on desktop and seven% on tablets.
Overall, Super Bowl ads drove more than 7.5 million incremental searches for advertisers with big pockets, which 40% higher than during last year’s game.
The biggest winning brand being Audi, with Acura second and the new Jason Bourne film coming third. Note for advertisers next year: more Matt Damon beating the holy heck out of people.
There’s more information on the Super Bowl winners and losers in search here.
70% of mobile shoppers say the website/app experience can be improved
Facebook IQ and GfK conducted a study of more than 2,400 adult “omni-channel shoppers” (or multichannel if you prefer) and found that 56% had made a purchase on a mobile device because they w…
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