Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/dKJa3Bw3-_0/elements-successful-brand-8-messaging

Every brand needs a voice. Messaging provides the words that help customers and prospects understand a firm’s value (why it’s useful) and values (what it believes in). It articulates the brand’s promise and stimulates desire for a firm’s services. Brand messages tell a story that get people excited about your services and rally them behind your flag. In the war for customers’ hearts, messaging leads the charge.

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