Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/cneclGxAaIg/exclusive-interview-creating-content-people-actually-care-about

Creating content that makes your readers want to keep reading (or subscribe) isn’t easy. Eli Schwartz, Marketing Director APAC for Survey Monkey, shared his secret sauce to creating awesome content, and told us how he measures the success of his content. 

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