Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/ZPwwEczXuNc/facebook-adds-automated-captions-video-ads-offers-tips-improve-video-performance

While video content is booming on Facebook, one of the key challenges for marketers has been in making video ads that work despite having no sound. To help with this, Facebook’s developed a new auto-caption option to boost video ad engagement rates.

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