Originally at http://www.socialmediaexaminer.com/facebook-live-what-marketers-need-to-know/


Have you heard of Facebook Live video?

Do you want to use Facebook Live for business?

Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing.

In this article you’ll discover how to broadcast with Facebook Live and use Live video in your marketing.
What Is Facebook Live?
Facebook has steadily been releasing Live over the last several months. It came out in August 2015 for verified public figures through the iOS Mentions app. Early in December, Live became available to select people on their personal profiles and then to all verified Facebook pages later in the month.

Listen to this article:

Facebook originally introduced Live to only an elite group of users for two primary reasons: to control the demand on the bandwidth and to hopefully set a higher standard for the videos streamed so there’s less “noise” in the news feed.

Facebook is controlling the reach of Live broadcasts through the news feed ranking algorithm, as with all organic posts.

In the coming months Live will roll out to more Facebook profiles and pages, and will become available on Android. Live is currently available to some iPhone users only.

Even if you don’t yet have access, you can start planning your Facebook Live strategy or use some of these tactics on the numerous other live-streaming services such as Blab, Google+ Hangouts, Periscope and Meerkat. Regardless of whether you have or plan to use live streaming, you can still upload videos regularly to Facebook.
#1: Broadcast With Facebook Live
You can broadcast Facebook Live through your profile or through the Mentions app. To broadcast…

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