Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/D3l5WLB5WfA/facebook-research-shows-facebook-ads-can-help-boost-results-search

Does ad exposure increase a user’s propensity to then conduct a search for your product, even if they don’t necessarily click on your ad? This is a question Facebook’s sought to address in a new study which examines how Facebook ads impact search behavior off the platform – and subsequently lead, indirectly, to conversion.

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