Originally at https://tracking.feedpress.it/link/9375/3070009

Posted by Kenia

[Estimated read time: 9 minutes]

The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019.

Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US.

Looking at these stats, it’s clear that video will continue to be a critical element of successful digital marketing strategies for the foreseeable future. As YouTube and Facebook jostle to be top dog in online video, our team of digital marketing scientists at Wolfgang Digital naturally wanted to run an experiment to determine which platform delivers the best value when promoting video content and, importantly, how much quality watched time you get for your investment on each advertising platform.

Let’s analyze the numbers and try to settle the “Facebook vs YouTube” video battle once and for all!

Setting the scene: Facebook versus YouTube

Here’s how the battle for video has been shaping up over recent years.

New online video platforms such as Vine, Instagram, and Snapchat have emerged in the last two years.
Meanwhile, others — like Facebook Video — have grown considerably.
In April 2015, Facebook got 4 billion daily views. In the space of just 6 months this figure doubled, reaching 8 billion daily views.
Critics pointed out that the arbitrary metric of “a view” didn’t really mean much, since YouTube counts a view after 30 seconds and Facebook counts a view after only 3 seconds.
In January 2016, Facebook announced that people watch around 100 million hours of video a day.
In February 2016, Google CEO, Sundar Pichai, reminded investors that YouTube’s audience watches hundreds of millions of hours of video every day.
Since 2012, YouTu…

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