It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.
Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising!
Today you’ll learn five brilliant competitive advertising strategies you can use to get in front of your competitors’ customers and (with a little work) turn them into YOUR customers instead. *Evil laughter*
1. Target Facebook users whose interests include your competitors
Facebook Ads doesn’t offer keyword targeting for your ads and you can’t specifically target people who have liked your competitors’ pages. However, Facebook offers something called interest-based targeting.
On Facebook, interests range from extremely broad (e.g., business or entrepreneurship) to very specific. In this case, your competitor’s name is the specific interest you want to target, because Facebook allows you to choose to target people based on, among other things, brands and products they like.
Type in your competitor’s website URL. Or, if that doesn’t work, you can type in your competitor’s brand name or try a few keyword combinations to figure out best option for reaching their target audience – which is now your target audience!
2. Disrupt your competitors’ videos with YouTube ads
Recently I was on YouTube searching for an AT…
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