Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This week we have as many updates from Google as you can stand and some hilarious/depressing social shenanigans.
Let Google take care of you, there there, this won’t hurt a bit
Dr Google is on the ward and ready to roll out a few new procedures. According to a blog post this week the FIND A TERM OTHER THAN ‘SEARCH GIANT will provide searchers with immediate medical advice in its Knowledge Graph answer box when searchers type in particular symptom queries, which apparently accounts for 1% of all search terms.
Now I was fully prepared to suggest this was a terrible idea, but as anyone who suffers from health anxiety can attest, the internet is a terrifying place when it comes to self-diagnosis.
Every search for even the most minor of ailment tends to lead to a cancer diagnosis. However Google recognises this fact and is working with trusted doctors and high quality medical information to bring you these results.
Rather than this guy…
Google Analytics will now warn you about Hackers
According to its Webmaster Central Blog and following on from the launch of Safe Browsing, a service that warns users of malware or phishing attacks, Google will expand its set of alerts in Google Analytics by adding notifications about sites hacked for spam in violation of its Webmaster Guidelines.
“In the unlikely event of your site being compromised by a third party, the alert will flag the affected domain right…
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