Originally at https://searchenginewatch.com/2016/01/29/five-of-the-most-interesting-sem-news-stories-of-the-week-4/

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

This week: Facebook super-takes over the whole digital world, Instagram gets crazy-prolific with its ads and we reveal the internet’s most used phrase. Shockingly it’s not adding “crazy” or “super” to the beginning of verbs and adjectives.

Facebook reveals Q4 and and full year 2015 results

Facebook basically crushed it in 2015. Facebook native videos are beginning to rival YouTube, with 8 million videos being watched each day. Facebook ended the year with 50 million small business pages (5 million of which were created in Q4) in its network and it’s daily active users topped 1.04 billion.

Here are the highlights:

Mobile advertising revenue represented approximately 80% of advertising revenue for Q4 2015, up from 69% of advertising revenue in Q4 2014.
Revenue for the full year 2015 was $17.93 billion, an increase of 44% year-over-year.
Daily active users (DAUs) were 1.04 billion on average for December 2015, an increase of 17% year-over-year.
Mobile DAUs were 934 million on average for December 2015, an increase of 25% year-over-year.
Monthly active users (MAUs) were 1.59 billion as of December 31, 2015, an increase of 14% year-over-year.
Mobile MAUs were 1.44 billion as of December 31, 2015, an increase of 21% year-over-year.

Gmail’s Inbox now has improved search results

Google’s email app Inbox can now serve faster results from emails buried deep in your conversations. For example, when you’re searching for a frequent flyer number or shipping status, Inbox will show it at the top of search results so you don’t have to dig through individual emails to find it.

*drum roll* Introducing our first ever in-article gif…

<img class="aligncenter size-full wp-image-56838" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/01/gmail-inbox.gif" alt…

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