Originally at https://searchenginewatch.com/2016/04/01/five-of-the-most-interesting-sem-news-stories-of-the-week-5/

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

This week we have lots of stats, only one or two updates from Google (for a change), and Instagram gives Peter Jackson a run for his money.

Google redesigns AdWords

As Matt Owen reported earlier this week, Google has redesigned AdWords to look more visually appealing and easier to use.

adwords redesigned

“The most relevant metrics are front-and-centre Clicks, Conversions, Cost and CTR. While further down, graphs display the ad groups that are performing best, and a nice graph displaying your split across devices. It’s also nice to see a simplified navigation menu, which should mean less time messing around in settings to find location data.”

So these are mostly aesthetic changes to bring it into line with its other products, but it’s also clear that Google wants make it more accessible to the marketer without much training or experience with AdWords.

More than one-third of millennials begin and end social consumer journey on YouTube

Although I haven’t made peace with the term millennials, I have adopted a policy of linking to this article every time I have to write the word by way of a subtle troll.

Anyway..

Collective Bias has discovered that although Facebook ranked as both the “preferred go-to shopping source” initially (20.8% of consumers) as well as the most influential social platform for motivating buying decisions (18.9%), millennials are least likely to consult Facebook. Only 7.5% favoured Facebook for shopping compared to the 36.2% who preferred YouTube.

Click-through rates up 10% for Travel in the post right-hand-side ad era

AdGooroo has published new data examining travel…

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