Originally at https://searchenginewatch.com/2016/05/27/five-ways-ux-blends-with-seo-to-improve-a-sites-performance/

For many years there has been a debate on whether UX and SEO can really go hand in hand, but this is not the case anymore. Today we’re examining how UX and SEO can make the perfect match.

There’s no need to question nowadays the need to blend UX with SEO when building a website, as none of these two can stand on its own.

User Experience (UX) focuses on target groups of people and usually bases decisions on their design preferences, as well as the industry’s trends, while SEO tends to focus more on the actual site and its data, in order to increase the content’s visibility in search engines.

However, there is a spot that these two meet…

seo and ux

Google made it very clear in its Webmaster Guidelines that even in SEO optimisation, users should be the centre of attention:

Make pages primarily for users, not for search engines.

And this is only a reminder on why SEO cannot work in isolation from other factors that affect a site’s performance, especially when the focus of the old days on keyword-stuffed topics is long gone.

Here are five points that remind us how UX can blend with SEO to improve a site’s performance:

1. Creating content for the user

Both UX and SEO should focus on the user and despite the older perception that SEO’s effectiveness depends on keyword and page optimisation, Google keeps reminding us to also think of the users when creating content.

It’s the human element that both users and search engines appreciate, as it indicates that the main goal is to satisfy the user, rather than the engine, although the latter will also favour the specific page in the ranking.

Whether it’s design or optimisation, the emphasis on the use…

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