Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/v-pHFsNMdjE/make-informed-decisions-better-understanding-paid-search-kpis-244772

What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics.

The post Get up close with PPC KPIs to improve your performance appeared first on Search Engine Land.

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