Originally at https://searchenginewatch.com/2016/03/01/going-over-to-the-duck-side-a-week-with-duckduckgo/

I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.”

As far as I knew, it was a small, scrappy start-up that had nevertheless managed to make its mark in the world of search, dominated as it is by the vast and all-knowing Google.

A row of rubber ducks against a backdrop of a bright blue sky and what could be a green hedge, sitting on a mirrored surface reflecting the blue sky. One of the ducks is wearing a Stormtrooper helmet from Star Wars.

Going over to the duck side…
Image by JD Hancock, some rights reserved.

Frustration with Google might be at a high at the moment with tax-dodging, increasing dominance of search (and now the mobile web) and removing ads on the right hand side at the expense of organic search results.

Therefore I was intrigued by the comments from DuckDuckGo fans on Jason Tabeling’s article on whether you should be paying more attention to DuckDuckGo, urging people to switch to DuckDuckGo and discover the ‘real internet’. How would searches from such a small engine stack up against Google’s, in everyday situations? Would using DuckDuckGo be an exercise in frustration, or a revelation?

I decided to test the waters, using it as my ‘go-to’ browser every day for a week.

Privacy and customisability

The first thing I did was to install the app on my phone. DuckDuckGo has native apps for both iOS and Android, and compared to most apps which oblige you to sign away your first-born child before installing, its requirements are refreshingly simple.

<img class="aligncenter wp-image-57432" src="https://searchenginewatch.com/wp-content/upload…

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