Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/WmIwE1AP6Ms/google-now-on-tap-offers-holiday-use-cases-such-as-package-tracking-travel-238688

The simplest way to describe Google Now on Tap is perhaps “context driven search.” It’s a way for users to generate more content or information about a subject or item without ever conducting a formal search — or even swiping for Google Now. Whether in an app, mobile site,…

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