Originally at https://searchenginewatch.com/2016/01/21/google-shows-personal-data-within-search-results-tests-recent-purchases-feature/

Earlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some say it’s a little bit creepy. I think it’s the natural evolution of Google Now.

I typed in ‘capsule’ to take a look at the CRM tool, and Google served up the following personalised content unit:

capsule image

As you can see, I’ve been buying coffee capsules recently.

Before this content was shown to me it displayed a message along the lines of “only you will see this result”.

The data is presumably pulled in via Gmail (most likely) or possibly even Chrome (though Matt Cutts once said Chrome data was never used in the organic algorithm).

Ok, let’s try another recent purchase…

post-it notes search

Well, there it is. A slightly different format this time, but I am indeed guilty of buying multicoloured Post-It Notes.

I clicked the ‘Learn More’ link, to find out what was going on, and was taken to a page called ‘Search results from your Google products’.

Google explains:

“You can search for information from other Google products you use, like Gmail, Google Calendar, and Google+. For example, you can search for information about your upcoming flights, restaurant reservations, or appointments.”

Here are some other example searches that it suggests:

example searches

Intriguing. I typed in ‘my packages’ (‘my purcha…

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