Originally at http://tracking.feedpress.it/link/9375/3534957

Posted by LoganRay

[Estimated read time: 7 minutes]

Every SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore?

Before I jump into this list, let me take you back to where this started: I was in a development meeting for one of our clients. This meeting had nothing to do with SEO. But, as usual, the discussion quickly sparked a few SEO considerations.

This client, a manufacturer of home goods, is particularly sensitive about the load time of their site, and rightfully so. They’ve got a lot of hi-resolution imagery on their site; therefore, every possible measure to minimize load time must be taken.

One of the proposed initiatives to cut load time was removing all 301 redirects. That got my attention.

There was no way I was going to let that happen. I knew some of their redirects were necessary for — well, scratch that. I wasn’t sure how valuable they were or how many people were hitting them. I had no quantitative data to support my position.

I convinced them to leave all redirects in place until a viable solution was put in place. I obviously needed to collect some data to demonstrate how important 301 redirects can be. But how was I going to identify which ones needed to stay?

I wanted a solution that would provide the data in a format that we (as the marketers/analysts) could easily access without stepping on the toes of development or IT.

Google Analytics was the obvious choice. As I was hashing out the solution for the redirect rem…

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