Originally at http://tracking.feedpress.it/link/9375/3443542
Posted by David_Farkas
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
[Estimated read time: 8 minutes]
Creating content for local link building can be intimidating.
Sure, you know your business. You know your area, but do you know what locals want to read about?
You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork.
I don’t either, which is why I like to go in educated.
Enter Moz Content.
Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most popular content. You can figure out which pages and posts have the most shares, the most links, and the sort of reach each page might have.
You can go much more in-depth with the paid version of the tool, and it’s absolutely worth the money.
But this post is about using the free version to remove the intimidation factor from local-based content, so we might as well start slowly.
By the end, you should have a good idea how to create local content that resonates with your audience and attracts links.
To my mind, the best links come from relevant websites, but there are (at least) two types of relevance:
So, for this article, let’s say you own an auto repair shop in New Haven, Conn., and you want to build links.
You’re just starting, so maybe you don’t have the time or the budget to build a fantastic piece of content about auto repair, the kind that draws links from gearhead hobbyists, dealership blogs, and parts manufacturers.
Local links should be your priority. Local links can be easier to be build and there’s not as much of a barrier to entry.
Need help with your Digital Marketing? Fill out this form and see what we can do you for you and your Business http://nationwideseo.com.au/discovery-page/