Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/D6SqDK1Q1dY/hey-retailers-want-boost-sales-conversion-build-mobile-app

Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. By providing online shoppers more detailed and relevant product information and a clear path to the purchase, mobile apps are trumping mobile web browsers and even desktops to become the preferred method of online—and specifically mobile—commerce. 

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