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How Accelerated Mobile Pages Can Transform Your SEO

It happens all the time: One moment you’re scrolling through Facebook or Twitter, you see an article headline that catches your eye, and you tap on the link to read more. Then, you wait. Still waiting three seconds later? Time to move on. Google reports that more than 40 percent of users will abandon a website that takes more than three seconds to load.

Mobile internet users expect a web browsing experience that’s akin to what we get on our computers. But even with faster Wi-Fi connections and cellular data networks, reading on the mobile web can still be a painfully slow and frustrating experience. The Accelerated Mobile Pages (AMP) Project is an open source initiative that’s putting an end to this frustration. The project’s mission is simple: empower publishers with the tools they need to create optimized content that loads instantly, everywhere.

How AMP Works for Publishers and Ad Networks on the Open Web

Launched by Google in October 2015, the AMP project is built on AMP HTML, which allows websites to build lightweight webpages that load instantly. If this all sounds a bit familiar, it should be: Both Facebook and Apple have launched similar “instant” publisher services. Facebook launched Instant Articles in May 2015, followed by Apple’s Apple News launch in June 2015.

But AMP is different. Since the platform is open source, Google is empowering publishers with a speedy means for instant content distribution on the open web, rather than sandboxing publishers inside an app.

AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages, reports Pinterest’s product e…

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