Originally at http://tracking.feedpress.it/link/9375/2245907
Posted by ryanwashere
Over the last 2 months, I’ve driven well over 6,000 organic Facebook visits to my site.
It’s not coming from a Facebook Page; it’s coming from a Facebook Group.
Several months ago I started my own Group, Digital Marketing Questions — this week we hit 3,000 active, engaged, spam-free members.
In this post, I’m going to retrace my steps and tell you exactly how to build your own Facebook Group.
What are the benefits of building a Facebook Group?
Before I tell you how to build one, I quickly need to talk about why you should build one.
Facebook might not be “cool,” but it’s crazy effective
All the kids left Facebook years ago for Instagram (now Snapchat) and a number of businesses gave up on Facebook marketing efforts when “organic reach” plummeted.
Despite this, there are still hundreds of millions of users still on Facebook.
In fact, Mark Zuckerberg posted a status a couple of months ago stating that for the first time in the network’s history, Facebook had over 1 billion active users in a single day.
Let that marinate for a second.
Facebook is a powerhouse that isn’t going anywhere anytime soon — it’s time to re-invest back into the network.
Group updates send notifications to members
Facebook pages and personal posts rely completely on the Newsfeed algorithm for organic exposure. Facebook Groups send users a notification whenever someone posts to the Group, thus driving traffic to each post.
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