Originally at https://searchenginewatch.com/2016/03/31/how-are-businesses-using-google-posts/

Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.

Dubbed ‘Google Posts’ by most commentators – although Google has indicated that the feature does not have an official name yet – the new platform appears as a carousel of ‘card’ style updates within a search engine results page.

The feature was originally introduced as part of the U.S. Presidential Elections, as a way for presidential candidates to deliver a personal message to the public via Google. Later on, some sharp-eyed searchers noticed that Posts had been rolled out to a very limited number of local businesses in the US, and was being given a prominent billing on search results pages.

Google has been fairly quiet about the new feature’s existence so far. Search Engine Land managed to confirm with the company that this was an official test, which has been rolled out to a “few dozen” local businesses.

Of these, only three seem to be widely known about: a day spa and massage therapist, a comic book store, and a jeweller’s specialising in engagement and wedding rings. So how are these lucky few making use of Google’s newest innovation, and what can we take away for when the feature is rolled out more widely in future?

Andrews Jewelers

Andrews Jewelers was the first business to be spotted using the new feature, by local search expert Mike Blumenthal as he searched for engagement rings in Buffalo, New York.

Searchers who enter the right keywords on Google.com are presented with a miniature carousel of the most recent few posts by the business in the search results page. Each has a time stamp, and a share button which allows the posts to be republished on social media platforms like Twitter, Facebook and (in weirdly meta fashion) Google+.

<img class="wp-image-58273 size-full aligncenter" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/03/…

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