Originally at http://feeds.feedblitz.com/~/156433255/0/convinceandconvert~How-BB-Companies-Can-Rock-FB-Live-Video/

Michelle Dziuban - InstagramTossing Out the Teleprompter

The rise in popularity of live video has companies on edge. It seems to be unscripted, unpredictable, and generally dangerous for a brand’s image. The pressing issue du jour for B2B social teams is how to engage in this booming new medium while still maintaining the proper packaging for the brand’s messaging.

With a literal century of experience in the PR and marketing business, Cision has the luxury of perspective on this one and, thank goodness, Michelle is here to give us her POV and advice.

Unfortunately, that advice might strike fear into the heart of any cautious social professional because it is this:

Let go and embrace the unexpected.

That’s right. We are in the middle of a social media paradigm shift, my friends. One that involves moving away from a scripted social landscape to a wild west of off-the-cuff remarks, honest conversation, and putting the folks behind the scenes in front of the camera. Michelle shares her approach to successfully incorporating this wild card into a multi-channel social presence and offers tips to get you over your fears and on to the small screen.

In This Episode

Why a successful multi-channel social presence means keeping a focused mindset that is in line with your customers
How embracing live video leads to double-digit increases in reach
Why adding a new dimension to your social presence means revisiting existing content
Navigating the slippery slope of using social for broadcasting
How leveraging the power of social through employees leads to better qualified leads


Quotes From This Episode

“Every single thing that we do …

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