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This Week in Realtime Media
Entertainment: Beyonce’s Red Lobster Name Drop Causes Sales to Spike

Just before her Super Bowl Sunday performance, Queen 🐝 bestowed a brand new song upon her international fanbase. The music video for “Formation” instantly went viral, and some of the song’s lyrics have caused a media firestorm.

During the latter half of “Formation,” Beyonce reveals she enjoys the popular seafood restaurant, Red Lobster—and her beehive took note. Over the last week, Red Lobster sales have surged 33% since this time last year:

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Since being cast off by Darden Restaurants in 2014, this moment has launched Red Lobster as a trending topic on Twitter for the first time ever. The restaurant chain is now bringing in new patrons, addressing all of the buzz with this initial tweet:

“Cheddar Bey Biscuits” has a nice ring to it, don’t you think? #Formation @Beyonce pic.twitter.com/QzgVtYAKNo

— Red Lobster (@redlobster) February 7, 2016


However, many are criticizing Red Lobster’s response, as they waited eight hours after the song was released to respond via social media:

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Still, Beyonce’s mention of R…

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