Originally at https://searchenginewatch.com/2016/03/10/how-brands-are-missing-out-by-not-allowing-app-indexing/

A new study suggests that only 20% of iOS apps and 30% of Android apps are able to support app indexing.

Here’s a brief introduction on app indexing to get started…

What is app indexing?

When someone searches on Google from their mobile, results can now be served direct from an app they have installed. When they click on the result, they have the option of seeing the page either on the mobile web or within the app itself.

App-indexing has been around for a couple of years, but only available to every publisher (on both iOS and Android) in 2015.

In order to allow Google to index your app, you need to allow ‘deep linking’, which basically means giving each page within your app a specific crawlable link. So when the app opens, a searcher is served relevant content rather than just the first screen of the app.

At the moment Android users will see app results even if they don’t have the app. This will likely happen for iOS users too in the near future.

Implementing deep-linking is relatively straightforward, there’s a detailed guide on how to it available from Searchmetrics here (registration required) and any publishers that haven’t done this yet are missing out.

In a study of the 100 most visible websites in Google US searches, Searchmetrics found that although 84% offer an Android App, only 30% of these had implemented app-indexing.

app indexing for android

And then of the 88% that offer an iOS app, just 19% were found to be support app-indexing.

ios app indexing
The stud…

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