Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/h2dl_LYHs4s/how-brands-are-successfully-using-content-social-media

Social media can be an incredibly powerful tool – it connects businesses directly with their audience, cutting out the middleman, and allows businesses and customers to develop ongoing and mutually beneficial relationships. However, there is a caveat: in order for social media to be of benefit to a business, the business must leverage it to publish, promote, and share quality content that will resonate with the target audience. Find out which brands are successfully using social media. 

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