Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/UpWjiIikDbA/how-does-social-listening-change-way-you-do-business-and-create-roi

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)?  This webinar featured Mikael Lemberg, Director of Product Management at Falcon Social, Andrew Ashton, Digital Marketing Specialist, Pizza Hut and Greg Gerik, CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!

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