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Pat Solomon_InstagramLean into Your Journey

Are you following your bliss? Are you working on what you’re most passionate about? Have you been willing to let go of all of your comforts and fears to go after your biggest idea yet?

Pat Solomon was brave enough to do just that. A prominent commercial director, Pat finally decided to put his successful career on hold to pursue his dream project after both of his parents suddenly passed away. His arduous creative journey turned into the enriching and enchanting film, “Finding Joe,” a documentary exploring the works and philosophy of Joseph Campbell. He joins the Business of Story Podcast to discuss his process, share case studies, and reveal how great story structure equals great advertising.

Pat discusses how to determine the inner workings of major story arcs, how to keep the faith during difficult dealings, and why we are all drawn to a great narrative.

As Park says, “When you’re not using a story in this crazy world, you’re just not connecting.” After all, marketing is all about connecting.

And the biggest lesson of all comes from Joseph Campbell himself, as Park and Pat unpack his famous quote, “We must be willing to get rid of the life we’ve planned so as to have the life that is waiting for us.”

In This Episode

How a deep understanding of story structure can help your advertising
How following your greatest passion can release business success
Why it’s all about the ups and downs of the journey
How we are all wired to understand our surroundings through story
How to keep moving when going through a creative rough patch
Why it’s so important to understand Joseph Campbell’s “Hero’s Journey”

 

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