Originally at https://tracking.feedpress.it/link/9375/2974036

Posted by randfish

[Estimated read time: 13 minutes]

Your content has quality links and your keyword targeting is an SEO’s dream. Yet for some mysterious reason, that content still isn’t ranking. What’s missing?

In today’s Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how Google might be analyzing and evaluating all the quality and value and ranking signals, rank worthiness of your content.

So Google was kind enough to confirm something that as SEOs we’ve probably known for a very long time, which is that the two factors most commonly found ranking web pages from Google are indeed content signals and link signals, which that’s not a big surprise to anybody. But, in light of that, we talk a lot about links. Links obviously have a tremendous amount of importance. Content does too, but it’s gotten massively more sophisticated, and so I thought we’d dive into some of the ways that Google can analyze on-page content signals that may not just be the simplistic ones we’re used to from the past.

Let’s break it down
1. Google, you read my mind!

So first off, if I search for something like “best granola brands,” what I find is this page ranking first. It’s from Eat This Supe…

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