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How IHOP Turned Pancake Art Into an Unforgettable Customer Experience

How IHOP Turned Pancake Art Into an Unforgettable Customer Experience

Ever wondered what your portrait would look like on a pancake? If so, this campaign is for you.

In celebration of the return of “All You Can Eat Pancakes,” IHOP commissioned pancake artist Nathan Shields to turn fan photos into real-time pancake portraits. Hosted on Twitter from 8 a.m. to 6 p.m. ET on January 15, fans could enter by tweeting @IHOP their photo with #Panuary.

@seffrah wanna rock and roll all night… and eat pancakes every day! #Panuary pic.twitter.com/SkLtRi86d4

— IHOP (@IHOP) January 15, 2016

The results? One word: Impressive.

The amount of detail makes the pancake portrait memorable—and instantly tweet-worthy. According to IHOP, the company received over 140 submissions in the first four hours and used 7.5 pounds of pancake batter to create the art. Images submitted for consideration included selfies, couples, pets, kids, celebrities, and more.

According to Kirk Thompson, IHOP Vice President of Marketing, “We like to celebrate the personal experience that IHOP offers its friends and guests, and engaging our followers on Twitter by giving them the opportunity to design their own unique pancake, is a fun way to create a unique IHOP memory. At IHOP, we believe that every freshly made-to-order pancake is a work of art that celebrates our time-honored proprietary recipe. This first ever, real-time pancake art event is a tribute to that, and we are excited to see the creativity that comes from the IHOP social community.”

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