Originally at http://feeds.feedblitz.com/~/161714806/0/convinceandconvert~How-Influence-Can-Make-or-Break-Your-Brand/

Jonah Berger - InstagramThe Same (But Different)

Influence has gotten a bad rap as we associate it with being part of a faceless herd that does whatever the person next to us is doing. It pushes one to become a lemming or yet another cog in the machine. But the truth of the matter is that influence is everywhere and, frankly, can be quite helpful when its power is harnessed for good.

Jonah has had the opportunity to speak to hundreds of different audiences, a variety of different companies and organizations, and has consulted for everybody from big Fortune 500s to the small startups. He has become a bestselling expert on the science of melding marketing and psychology to positively increase your brand’s engagement and impact.

His approach to utilizing influence is customer-focused and rooted in science, so at the end of the day, you can be sure that you are offering a product that people need when they need it.

In This Episode

Why being the decision maker doesn’t mean you actually made the decision
How influence leads to both attraction and refusal
Why striving to be different means also being a little bit of the same
How improperly used influence can lead to negative associations for your brand
Why finding and understanding influence means looking in the mirror


Quotes From This Episode

“If you actually look at most decisions we make, other people have a huge impact on our behavior.” —@j1berger

“Influence is not just doing the same thing as others.” —@j1berger (highlight to tweet)

“Social media isn’t the first case where people want to differentiate themselves, but it’s provided some new and inte…

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