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How Influence Marketing Differs from Celebrity Endorsement

Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins.

Justin Beiber Calvin Klein Twitter

Image via Twitter

Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper.

It’s easy to mistake one method for another, and as an observer, it does no harm. But if you want to make your influencer marketing strategy effective, you really need to know the difference.

What Is Influence Marketing?

Looking at surface-level definitions “celebrity endorsement” and “influence marketing,” you can see why the strategies seem to overlap.

Celebrity endorsement attaches the fame of a celebrity to a brand or product. With this strategy, you are getting people who are idolized to associate themselves with your product so people want to buy it.

Influence marketing creates word-of-mouth advertising using people that are trusted in certain circles. With this strategy, influential people are building up your image in the minds of their followers.

Both strategies use well-known people to influence your target market. But the way they are executed and how they influence their target market is very di…

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